Sports Betting On Mobile
The legal sports betting boom in the US continued in October. Overall betting handle in the US topped the $3 billion mark for the first time, as domestic sportsbooks took more than $3.2 billion in wagers.
Each of the top six sports betting states generated more than $200 million in overall betting handle for October. Those numbers are driven by mobile wagering, which proceeded to set US records yet again in a strong October showing.
The following table takes a look at overall handle from each of the top six US markets for sports betting, including what share of handle comes from mobile sports betting. Illinois has yet to release November revenue figures, so this Bonus.com roundup takes a look at the numbers from October 2020.
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October 2020 Sports Betting Handle (Top Six US Markets)
| Overall Betting Handle | Mobile Betting Handle | % Handle From Mobile | MTM Handle Change | |
|---|---|---|---|---|
| New Jersey | $803,096,172 | $743,899,049 | 92.6% | +7.3% |
| Nevada | $659,222,395 | $376,842,105 | 57.2% | +14.6% |
| Pennsylvania | $525,802,524 | $472,276,003 | 89.8% | +13.6% |
| Illinois | $434,310,957 | $409,543,119 | 94.3% | +52.3% |
| Indiana | $230,932,251 | $191,579,593 | 83% | +11.3% |
| Colorado | $210,719,821 | $206,441,153 | 98% | +1.5% |
| Totals | $2,864,084,120 | $2,400,581,022 | 83.8% | +11.9% |
1. New Jersey ($803,096,172 overall, 92.6% from mobile)
New Jersey set all-time US records for overall betting handle, online handle, and online sports betting revenue in October. The Garden State produced more than $743 million in monthly handle from mobile betting.
New Jersey’s online betting handle alone eclipsed the overall handle figures from any other US state. Mobile wagering accounted for 92.6% of wagers in October.
The COVID-19 pandemic prevented Atlantic City casinos from running at normal capacity for most of the year. Mobile sports betting apps, however, show no signs of negative effects from the shutdown of their parent casinos.
The mobile share of overall handle has steadily increased from the beginning of the year. Around 80% at the beginning of 2020, that number went over the 90% mark in September and climbed even more in October.
The October reports from the New Jersey Division of Gaming Enforcement can be viewed here.
2. Nevada ($659,222,395, 57.2% from mobile)
Nevada’s retail sportsbooks take a bigger share of overall handle than any of the other states in this month’s roundup, by far. The world’s most robust land-based casino economy was still outperformed by mobile apps in the sports betting handle category in October, however.
With 57.2% of wagers coming from mobile apps, remote sports betting produced the majority of overall betting handle in Nevada for October. The Silver State’s online sports betting economy functions in a unique fashion compared to the other states on this list, especially considering the viability of retail sportsbooks on the Las Vegas Strip.
William Hill Sportsbook dominates the Nevada online betting economy, and US-leading brands like FanDuel and DraftKings aren’t available in Nevada as of now. Still, mobile betting plays a vital role in Nevada’s sports betting landscape.
The October figures from the Nevada Gaming Control Board can be seen here.
3. Pennsylvania ($525,802,524, 89.8% from mobile)
Much like neighboring New Jersey, Pennsylvania hosts a flourishing sports betting marker powered by mobile betting. Pennsylvania experienced new highs in overall handle, mobile betting handle, and mobile betting revenue in October.
Pennsylvania trailed only New Jersey in October mobile betting handle. The Keystone State’s online sportsbooks generated more than $472 million in bets in October.
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Nearly 90% of overall handle comes from online sports betting platforms in Pennsylvania. The state’s top three online sportsbooks include FanDuel Sportsbook, DraftKings Sportsbook, and Barstool Sportsbook.
The monthly revenue breakdown reported by the Pennsylvania Gaming Control Board can be found here.
4. Illinois ($434,310,957, 94.3% from mobile)
Illinois sports betting handle exploded in October, driven by a mobile industry that produced 94.3% of all wagers. Illinois sportsbooks took in more than $434 million in bets in October, with $409.5 million of that total coming from online wagering.
The October overall handle figure represents a 52.3% increase month-to-month over September. Illinois ran away from Indiana and Colorado in October, bringing in nearly as much handle as those two states combined.
Illinois laws generally require in-person registration for an online sportsbooks account, but that mandate has been waived several times due to COVID-19 considerations in 2020. The waiver currently extends to January 9, 2021. The success of Illinois mobile sportsbooks could lead Illinois lawmakers to consider waiving the in-person requirement for good.
The interactive reports from the Illinois Gaming Board can be viewed here.
5. Indiana ($230,932,251, 83% from mobile)
Indiana took over the No. 5 spot from Colorado among US states in the October betting handle rankings. The Hoosier State saw new benchmarks reached in overall handle, mobile betting handle, and mobile betting revenue in October.
Indiana’s status as a top-five sports betting market in the US was driven by 83% of handle coming from mobile wagering. DraftKings, FanDuel, BetMGM, and PointsBet compete as the top four mobile sportsbooks in the Indiana market.
The monthly breakdown from the Indiana Gaming Commission can be viewed here.
6. Colorado ($210,719,821, 98% from mobile)
Colorado’s flourishing sports betting industry topped $210.7 million in October, the best month yet since legal sports betting launched in the state in May. Mobile wagering props Colorado’s sports betting economy more so than any other state.
Online sportsbooks produced 98% of overall wagers in October. Retail sports betting is limited to three small mountain towns and two tribal casinos in Colorado, and the trend of nearly 100% of wagers coming from online will probably persist for the foreseeable future.
The breakdown from the Colorado Division of Gaming can be viewed here.
Mississippi sports betting is staying offline.
Three bills aiming to expand MS sports betting to mobile platforms in the state died in committee this week.
Mississippi was one of the first states to launch sports betting in 2018 but continues to be restricted to retail sportsbooks. Multiple mobile betting bills have failed in the years following legalization.
A seismic shift?
Currently, mobile betting is allowed on a casino’s property in the state. None of the state’s commercial casinos are using the so-called “Mississippi mobile” option though.
The three failed bills would have altered the betting landscape by bringing sports betting in Mississippi online:
- SB 2396 would have allowed each casino operator an online sportsbook.
- SB 2732 and HB 1042 proposed expanding existing legislation to carry online betting statewide.
Mississippi sports betting revenue hamstrung
Since launching in August 2018, Mississippi has generated $103 million in sports betting revenue, and $12.4 million in taxes on $890 million wagered.
Sports Betting Mobile
In 2020, the state’s wagering created more than $43 million in revenue and $5.2 million in taxes. Unless the state’s 24 casino operators can open up statewide mobile, a wealth of potential tax revenue will continue to go into the illegal market.
“Every day millions of Americans in 15 states have access to state-of-the-art mobile sportsbooks, allowing them to place bets on their favorite teams and leagues at home while fostering much-needed tax revenue,” Sen. Philip Moransaid in a release introducing SB 2732. “Unfortunately, Mississippi law does not authorize online sports betting, but this bill seeks to change that.
“Mississippi has been leaving money on the table by not authorizing online sports wagering, and it is time to modernize Mississippi’s gambling offerings and do what’s best for Mississippians.”
Maturing MS sports betting market
Even without the extra betting mobile would bring, Mississippi is watching its monthly handle grow, hitting an all-time high of $61.1 million in October 2020.
The first half of 2020 was slowed because of COVID-19. As sports returned in August, however, the state’s monthly handles continue to grow year-over-year.
Both November and December 2020 revenues more than doubled compared to 2019, drawing $8.1 million and $7.7 million respectively. Those numbers pale in comparison to markets with mobile wagering however.
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Neighboring state potential
Neighboring Tennessee launched mobile-only betting in late 2020, while Alabama and Florida offer untapped potential. Arkansas has retail betting and Louisiana voters approved sports betting in November 2020.
In November and December, Tennessee brought in $5.4 million in taxes through its mobile betting.
The ability to draw potential customers from neighboring states is dwindling, however. Multiple states legislatures are looking at legalizing sports betting.